Investing in r & d (research and development) is something essential in every company, even more so in the technology. But more investment does not always mean better results. At Apple, the company characterized by innovation, they know that it is important to allocate the necessary resources but also make them the most, focusing on what really matters.
TUAW has published some data collecting spending on r & d at Apple during the past 19 years, in particular, since 1995 until 2013. And the evolution continues to be less curious. With a significant increase in recent years. An expense that the company justified by the increase of the template, something which we not caught by surprise seeing the latest engagements.
In the upper graph we see the return of Jobs in 1998, spending is reduced and it increases of mild form, staying fairly constant until 2005. There are years in which the company cut root development of numerous projects in which the company had gotten and that almost lead them to total ruin. We talk about products such as Pippin, Macintosh PowerBook Duo Tablet or other prototypes that perhaps you’ve never seen.
Starting from there, in recent years that spending has been increased. And these investments have left the iPhone, iPad, new Macs, with special mention of the new Mac Pro; as well as enhancements like Touch ID, services, software, etc..
We also have details of the expenditure of so many companies during 2013. In the graph of the 45 companies worldwide to invest more in r & d are companies like Microsoft, Samsung and Google that have an expenditure is markedly superior to the Apple. This obviously makes us think in it that the Cupertino company pays off its investment but would not be fair at all. Samsung, Microsoft or the own Google may sometimes “lose the North” and cover projects and technologies that do not get a great draught but not leave to be important for the developed other present or future. In particular Samsung that colloquial way we could say it gets up into puddles.
Regardless, the truth is that it is increasingly harder to innovate. We are at a time where the technological leaps are not as tangible as a few years ago. Therefore, it is logical that the investment will increase, or we run the risk of living a natural evolution but not a new turning point as they were the iPod or iPhone.