«Apple Is Lagging Behind», Pierre Sony Perron

Without being physically, Apple is always present in one way or another in the main technological events. At the MWC has not been an exception and we’ve known that the Air iPad has won the award for the best tablet. But it was not the only news related to the company.

Pierre Perron, Director of Sony in charge of Sony Mobile and President of NW Europe, told The Inquirer UK to Apple is lagging behind. The reason? Annual update cycle that renews its range of products.

Apple and its own pace

Statements like this are not new. Although here Sony staff tells them the truth is that it is something that many users think. And not only those who use other mobile terminals or computers, those who also have an iPhone, iPad or Mac. But like it or not nothing will change.

Apple has very clear what your strategy and we do not think that it will change because it is still being valid but especially successful for the interests of the company. And even if some do not think the same, also for the user.

Products offer the user a useful technology with a view to have one longer life than most of its competition. As you know, the iPad 2 has received the upgrade to iOS 7. A product with three years on the market being updated to the latest version of the system.

And all this without counting the financial results. The company, which is responsible for 15% of the total sales of mobile devices worldwide 56% of the total benefits are pockets of the industry. Sony, only 3.8% and profits is not to throw rockets.

In short, we could discuss and explain many ideas on the subject. But I think that everything is nicely summarized in an article we published a few days ago, a mistake called Apple. Because Apple is wrong, clearly yes, but I like to have very clear what is their purpose, their mission.

The aim of Apple is not to make money but to make good products, make great products. That is our goal and if they are good, as a result, people will buy them and make money- Jony Ive.

Can we get incremental updates? Of course Yes, but they take value to products. Personally I like the Cadence of current updates, with a few exceptions (Mac Mini). So I think that Mr Pierre Perron was not well explained or his statement was less successful anything.

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