Apple and The Fable of The Tortoise and The Hare

A few days ago Google announced the Android Wear public its operating system designed for the imminent onslaught of smart watches. Imminent? That seems, if we listen of welcome which have given this new initiative of Google technology blogs. With open arms.

As a user, it seems to me a very interesting proposal, and I would love to try it. But from the strategic point of view, I do not have as clear its importance. There are several reasons that haunt me the head about why Android Wear won’t give the starting gun to wearables devices and why Apple is indifferent that Google has beaten him.

Where is the fire?

[Apple] have only 60 days to present something or they disappear – Trip Chowdhry, managing director of Global Equities Research in an interview with CNBC.

I love analysts, always say something about Apple after a calm and deep study and never leave their interests in the market to prevent them seeking the truth and all want to create buzz and publicity. The reasoning is that the first arriving in the market is that wins. And the other loses. Point.

There is a fundamental error in this argument and it can be explained with the following example:

Manolito and Pablito are two 6th elementary students doing an examination. After 15 minutes of the start, Manolito gets up and exclaims:-I ended up, suck that Pablito!
Pablito, who meets his friend Manolito many years, knows that it is impossible that finished the test in so little time left to himself even 3 of the 5 unanswered questions. Professor receives surprised the examination of Manolito and check it while the other students finished theirs. After a few minutes it says:-Manolito, are suspended. You have answered badly one of the two unique questions which you have responded. The rest have left them blank.

Who is who? In this example, Manolito is Google and Pablito interprets to Apple. The teacher is none other than the market, the judge of any product that dictates whether it succeeds or fails. These are the morals can be drawn from the example:

  • The time to market is important, Yes, but become the first with a wrong product is useless.
  • The important thing is to be the first to deliver the right product.
  • Is the market who decide the fate of a product, not we decide what technology enthusiasts or the thousands of articles that have been written praising Android Wear.
  • The market is not a zero sum game where one wins because another loses. Manolito and Pablito can take both a 10 in its review at the same time.

If you were Pablito, would you be concerned because Manolito had completed its examination before? Surely not.

Like headless chickens

New? What’s new is easy, the right thing is difficult – Craig Federighi.

As said my colleague Miguel Michán few days ago in his post “360 motorcycle, watch Google should have presented Apple”, also I like. It is possible that if you work as it does in the video (only prototypes shown), had an attractive price and last you several days the battery, would buy me one. However, he has to decide what are the millions of consumers of technology that is out there. What matters is that they open up their wallets and vote with your money.

Apple has a bad habit of attacking markets already settled and when it is appropriate

If we look at what is Android Wear, it seems that responds more to a problem on the side of the manufacturers than on the side of consumers. It seems that they need an operating system that get into hardware that the public does not need at the moment. So far, we know (or has it been estimated) that the various alternatives on the market have been sold are as follows:

  • Pebble: 400,000 units last year.
  • Samsung Galaxy Gear: 800,000 units its first generation.
  • Sony Smartwatch: estimated that less than 400,000 units.

Casting numbers, the only company that He has made some significant sales according to their scale is Pebble (which we tested in Applesfera a year ago), which has logged around $ 60 million. But of course, it is their only source of income. For Samsung and Sony, they are nothing more than a few tens of millions who have not just impact on their global income, the bottomline. If you were Apple, do these figures frightened you? Certainly not.

The market of wearable, wearable devices or as you like to call them still not has gone from being the typical gadget’s passion for technology. However, it is clear that there is something very interesting and you can be fat.

Will history be repeated?

This whole story has happened more than once, involving precisely to Apple as the protagonist. If we take a look back:

  • Microsoft took him 10 years ahead to Apple with its vision of the tablets. Like Manolito, it ended the test with many years ahead. It didn’t matter because Microsoft responded incorrectly to questions raised in the review by the market.
  • Smartphones had been years in the market before that came the iPhone. It was enough that Apple presented the original iPhone in 2007 to respond well to the questions that consumers did.
  • When the iPod hit the market, showed that a large part of the public It demanded a comprehensive solution of player + music Manager + digital store, not a device like that plagued the Department stores whose only virtue was to be priced low.

In the fable of the tortoise and the Hare, the hare runs much more and seems to move fast. Confident of his victory, the Hare threw a NAP in the middle of the race and in the end it was the perseverance of the turtle which won. Be the first to deliver the test is good and is something to recognize you to Google. It is better to have correctly answered questions the teacher. Is Apple worried about efforts by Google with Android Wear? I would say that not.

Gallery

The Story of the Tortoise and the Hare by MCsaurus on …

The Story of the Tortoise and the Hare by MCsaurus on ...

Source: mcsaurus.deviantart.com

Mercedes-Benz’s Latest Ad Gives A Clever Twist To Classic …

Mercedes-Benz’s Latest Ad Gives A Clever Twist To Classic ...

Source: designtaxi.com

Download ABCmouse.com The Tortoise and the Hare iOS Apps …

Download ABCmouse.com The Tortoise and the Hare iOS Apps ...

Source: gallery.mobile9.com

tortoise wins by a hare

tortoise wins by a hare

Source: tumblr.com

Vintage Feedsack Novelty Juvenile AESOP FABLE Tortoise HARE

Vintage Feedsack Novelty Juvenile AESOP FABLE Tortoise HARE

Source: www.etsy.com

tortoise wins by a hare

tortoise wins by a hare

Source: tumblr.com

LivingBooks_TortoiseandtheHare

LivingBooks_TortoiseandtheHare

Source: wanderfulstorybooks.com

#fableicious

#fableicious

Source: www.deviantart.com

Download ABCmouse.com The Tortoise and the Hare iOS Apps …

Download ABCmouse.com The Tortoise and the Hare iOS Apps ...

Source: gallery.mobile9.com

Home-SU-Cool: T-Turtle Plan

Home-SU-Cool: T-Turtle Plan

Source: home-su-cool.blogspot.com

Yoshiko Yamamoto block prints, the complete selection at …

Yoshiko Yamamoto block prints, the complete selection at ...

Source: www.framersworkshop.com

Fast – But Not Too Fast – Wins Supply Chain Management Race

Fast – But Not Too Fast – Wins Supply Chain Management Race

Source: www.digitalistmag.com

The Goose That Laid The Golden Egg

The Goose That Laid The Golden Egg

Source: www.doovi.com

The Tortoise and the Hare fable on the App Store

The Tortoise and the Hare fable on the App Store

Source: itunes.apple.com

Usborne first Reading-the Hare and the Tortoise

Usborne first Reading-the Hare and the Tortoise

Source: textbookcentre.com

The Tortoise and the Hare: An Aesop Fable by Janet Stevens …

The Tortoise and the Hare: An Aesop Fable by Janet Stevens ...

Source: www.barnesandnoble.com

Aesop’s Fables (Great Illustrated Classics):

Aesop's Fables (Great Illustrated Classics):

Source: www.greatillustratedclassics.com

Storytime

Storytime

Source: www.giuntiscuola.it

The Tortoise and the Hare An Aesop Fable Janet Stevens

The Tortoise and the Hare An Aesop Fable Janet Stevens

Source: www.etsy.com

17 Best images about Aesop’s Fables on Pinterest

17 Best images about Aesop's Fables on Pinterest

Source: www.pinterest.com