Alpe d’HuZes is a large-scale cycling event whose proceeds entirely for the benefit of KWF. During this event, groups of cyclists alpencol trying to climb to Alpe d’Huez six times in one day to collect the money as possible in that way. In 2010 gathered at this event 20.1 million and was thus the most successful Dutch right-goal-action. For 2011, the organization expects to collect more than 30 million euros
Design Alpe d’HuZes
When the first draft of the Alpe d’HuZes looked critically at the factors that measure would be to make it a success. Values assuming his honesty, purity and integrity. To prevent that you would get the same criticism as other charities as they imposed a strict anti-bow. Revenues from 100% donated to KWF Cancer Society. This means that the organization pays for nothing and that the money from the sponsors will be used for charity. All costs incurred in any case, to create a major event to be paid by the participants themselves. Also there are many sponsors who make it possible for the organization by making donations in kind.
The KWF Cancer
The money is used for Alpe d’Huzes collected by the KWF Cancer Research Fund and the project motto?? facilitate and inspire people to live happy and healthy lives with cancer??. The purpose of the Alpe d?? HuZes is inspired by the fact that in 2011, 55% of patients cured of cancer. 45% will not heal may survive longer and longer with cancer;it can be for one year, 5year, and sometimes go 20 years. For this group of patients, especially the quality of life of cancer is important. This is different than 30 years ago when 85% of patients died within 4 months. Back then was told that you had cancer nearly equivalent to a death sentence.
Participants and contributions to the Alpe d’Huzes 2012
Teams who register for the Alpe d’Huzes have to bring in 2012 more than 20,000 in sponsorship money. There are 2,500 per team member in a team of eight people. Individual participants can attend. This should result in 6,000 euros in sponsorship money. Again; Sponsorship money will be devoted entirely to fund cancer. Therefore, participants must pay in addition to the sponsorship fee to fund its own participation. When you individually or as a team want to buy a water bottle, you can buy a cool bottle through the website WaterBottlesShop.com. More specific information about participation can be found on the information page of participants.
Each participant gets his own action side as he presents his application for potential sponsors. Here is his or her purpose described why he goes this measure and how many donations have already been raised or promised.
Here is an example of a participant action page
Initiator Peter kapten
The initiator of the Alpe d’Huzes Peter captain. Captain Peter is still today one of the driving forces behind the foundation Alpe d?? HuZes. 7 January 2005, he learned that he had cancer. He went to restore some heavy chemotherapy and knew of his illness. His illness inspired him to set up a campaign to raise money for the fight against cancer. His goal was to be on 6/6/2006, along with 66 other participants six times wanted to climb the Alpe d’Huez??. He himself did not come 6 times to the top, but allowed Initiative and the Alpe d’Huzes was a fact.
Historia av Alpe d’Huzes
It all started in 2006. It then all started very young. There were 66 participants at the start with the goal to climb the Alpe d’Huez six times. It drove then still as an individual, later the participants were mostly as a team at the start. This first edition, however, retrieved instant success, there is more than € 370,000. The following year was the first, also allowed nine relay teams. Revenues nearly tripled to more than one million euros.
In 2008, Alpe d’Huzes held today still held. Most participants started from this year as a team where all the individual participants tried to climb up six times. The 54 teams were not in 2007 as relay teams, but individuals who attempted to climb the col as often as possible. In addition to the 54 team launched incidentally also 100 individual participants.
In 2009 the organization changed again. Instead of six times up, you can also try to do seven, eight or nine consecutive pitches. 1300 participants made a total of 5,864,762.42 euros.
Meanwhile, the initiative has been the attention more and more media. Which resulted in the enrollment for 2010 was fully within two days. The positive side of this luxury problem was that it is more than twice as many as last year was raised. Now that the milestone of more than EUR 10 million was adopted and also the maximum number of cyclists who sits at the border organizers decided to increase the final yield targets for the law to screw up. Each team must therefore be brought in more money. Although each participant must bring more than 2,000 euros, showed no problems for most teams. The final amount of that year amounted to € 20.1 million and was the largest sponsor the event in Weder Country. 2011 edition also received more media attention than ever. Several TV stations broadcast long reports and other media gave Alpe d’Huzes much attention. NCRV also devoted a whole program.Expectations for 2012 is that this edition will be an even greater success.
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